NPS Survey for Coaches & Consultants (0–10 Template)
An NPS survey for coaches and consultants pairs the classic 0–10 recommendation question with an open-ended follow-up so you measure client loyalty and hear the exact reason behind every score. Evaluation Guru ships a dedicated Net Promoter Score template that calculates promoters, passives, detractors, and your overall NPS score automatically—while letting clients reply in writing or via a 3-minute browser video.
- Setup time
- Under 2 minutes
- Response mode
- Written or 3-min video
- Anonymity rule
- Min 3 responses
- Respondent login
- Never required
When to use this template
When to use an NPS survey in a coaching or consulting practice
Use the 2-question Net Promoter Score format when response rate is everything and you want a consistent benchmark across engagements without giving clients survey fatigue.
Post-engagement client pulse check
Send a 2-minute check-in two weeks after concluding a coaching package or consulting sprint to capture your Net Promoter Score and written or video feedback.
Quarterly retainer health check for agencies & advisors
Spot passive (7–8) or detractor (0–6) client accounts early enough to address scope or communication issues before renewal.
Workshop & cohort program evaluation
Survey 10 to 30 leadership cohort participants anonymously right after a workshop to measure program advocacy.
Recommended campaign setup
- Who the feedback is about
- Coach, consultant, fractional executive, or advisory engagement lead
- Who to invite
- Coaching clients, executive sponsors, consulting stakeholders, or cohort participants
- Rater count & anonymity
- 5 to 25 respondents for anonymous cohort/client rounds (minimum 3 completed for anonymous mode), or 1+ for named check-ins
- Recommended cadence
- At engagement wrap-up or quarterly across active retainers
Sample Questions (10 included)
10 NPS & client satisfaction prompts for coaches
Evaluation Guru’s built-in Net Promoter Score template asks two questions: "How likely are you to recommend this person to others?" (0–10 scale) and "What is the primary reason for your score?" Below are 10 sample prompts to guide respondents—coaches can add context or include one or two of these prompts in the campaign description and personal note.
- 1NPS 0–10 · Core recommendation
“On a scale from 0 to 10, how likely are you to recommend working with me to a peer or colleague facing a similar challenge?”
Why it works: Tests real-world advocacy: whether a busy executive would put their reputation behind referring you.
- 2Follow-up · Primary driver
“What is the primary reason for your 0–10 score?”
Why it works: The built-in second question in Evaluation Guru’s Net Promoter Score template that captures the "why" in the client’s own words.
- 3Promoter follow-up · Value created
“What was the single most useful outcome or shift you experienced during our engagement?”
Why it works: Helps 9–10 promoters articulate specific results rather than just writing "great sessions."
- 4Passive follow-up · Gap to 10
“If you scored 7 or 8, what is the one thing that would have made this engagement a 9 or 10 for you?”
Why it works: Turns polite passives into your sharpest source of practice improvement.
- 5Follow-up · Engagement cadence
“How well did the pace and structure of our work fit your calendar and priorities?”
Why it works: Checks whether your delivery rhythm works for time-strapped leaders.
- 6Follow-up · Differentiation
“Where did our work together exceed your expectations compared to other coaches or advisors you have hired?”
Why it works: Reveals what sets your practice apart in the buyer’s mind.
- 7Detractor / candid follow-up · Blind spots
“What was one moment where you felt misunderstood or wished we had taken a different approach?”
Why it works: Makes it safe for clients to flag a miss without feeling confrontational.
- 8Follow-up · Goal alignment
“How clearly did we define success and track progress from the start of our engagement?”
Why it works: Evaluates your intake and contracting clarity.
- 9Follow-up · ICP & positioning
“If a colleague asked you who would get the most value from working with me, how would you describe the ideal fit?”
Why it works: Shows you how your best clients describe your sweet spot to their network.
- 10Follow-up · Continuous improvement
“What could I do differently in my communication, prep, or follow-through next quarter?”
Why it works: Ends with a forward-looking prompt that turns a score into an action item.
Practical Facilitation Guide
Tips for running an NPS survey for coaches & consultants
How you frame the invitation, protect respondent anonymity, and follow up before the deadline matters just as much as the questions you ask.
When Anonymous Feedback is enabled, Evaluation Guru enforces a minimum of 3 completed responses before unlocking the report, hides individual completion statuses, and shuffles written answers.
1. Keep anonymous cohorts above the minimum-3 response threshold
If you turn on Anonymous Feedback for a cohort or multi-client NPS round, Evaluation Guru suppresses the report until at least 3 respondents complete the survey. Invite at least 5–8 clients so your NPS breakdown unlocks reliably.
2. Know when to use named vs. anonymous NPS
For quarterly retainer check-ins where you want to follow up personally with a client who scores a 6 or 7, leave Anonymous Feedback off. For a post-workshop or annual practice pulse where you want maximum candor, turn Anonymous Feedback on.
3. Let respondents choose between the 0–10 form and a 3-minute video
When video is enabled on an NPS campaign, respondents can either submit the 0–10 score + written reason or switch to Video Response to record a 3-minute reflection in their browser.
4. Send your invitation within 7 days of a milestone
Response rates and detail quality are highest right after a coaching milestone, workshop, or project delivery while the experience is still top of mind.
2-Minute Setup
How to run a coaching NPS survey in Evaluation Guru
Launch a 2-question Net Promoter Score campaign in under 2 minutes.
- 1
Select the subject and choose the Net Promoter Score template
Choose whether the NPS survey is about you or a named consultant/leader, then select the built-in Net Promoter Score template.
- 2
Configure deadline, anonymity, and video options
Set a response deadline and choose named or anonymous responses. You can also enable Video Responses if you want clients to have the option of recording a 3-minute video.
- 3
Send unique one-click links to your client list
Add client email addresses. Each recipient receives a unique link with the 0–10 score buttons and follow-up prompt—no account creation needed.
- 4
Review your NPS score, histogram, and grouped reasons
Evaluation Guru calculates your Net Promoter Score (−100 to +100), breaks down Promoters (9–10), Passives (7–8), and Detractors (0–6), and groups written reasons by category in your shareable report.
FAQ
Frequently asked questions
How does Evaluation Guru calculate Net Promoter Score (NPS)?
Respondents rate from 0 to 10. Scores of 9–10 are Promoters, 7–8 are Passives, and 0–6 are Detractors. Your NPS score is the percentage of Promoters minus the percentage of Detractors (ranging from −100 to +100), displayed alongside a full 0–10 histogram and grouped written reasons.
What are the exact questions in the built-in Net Promoter Score template?
The built-in Net Promoter Score template includes two questions: (1) "How likely are you to recommend this person to others?" on a 0–10 scale ("Not at all likely" to "Extremely likely"), and (2) "What is the primary reason for your score?"
Does the minimum-3 anonymity rule apply to NPS surveys too?
Yes. When Anonymous Feedback is enabled on an NPS campaign, neither the NPS score nor the written reasons are shown until at least 3 participants have completed the evaluation.
Is Evaluation Guru a simple alternative after Delighted’s shutdown?
Yes—if you are a coach, consultant, or small firm who just needs a clean 0–10 Net Promoter Score survey with email invitations, one-click reminders, optional browser video, and a shareable report link without enterprise bloat.
Internal Template Library
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Ready to send this feedback round?
Set up Net Promoter Score in under 2 minutes. Invite respondents with one-click links, collect written or 3-minute video answers, and share a clean report.